Kenya is taking
mobile money transfer to a completely new level with M-Pesa. M-Pesa currently
offers one of the world-leading mobile money systems. From the name, M-Pesa, M
refers to Mobile whereas Pesa is a Swahili term meaning Money. This money
system is a product from Safaricom Company. Over the years, M-Pesa has become
the most popular money transfer platform in Kenya. With recent development in
technology, it has spread its coverage and subscribers can send money to and from
different countries in the world. Safaricom has invested a lot in R&D to
perfect this platform and ensure fast and easy money transfers.
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| Source: Safaricom.co.ke |
Even more
interesting is the ability to make money transfers to other mobile money
platforms. The key objectives of M-Pesa Kenya are to make money transfers
easier, faster, convenient, as well as efficient. It has been able to reach out
to a large population in Kenya with approximately 25% of the country’s gross
national product (GDP) flowing through this platform.
What makes M-PESA Kenya the Platform of Choice?
There are several
other money transfer platforms in Kenya but it is evident that M-Pesa is gaining
popularity in the country. The advancement in technology and Internet services
has moved this service into a completely new level over time. The following factors
have made this platform reliable, convenient, easy to access, as well as fast.
1. Easy accessibility to agents/ distribution
Nothing beats M-Pesa
services in Kenya thanks to the distribution channels it has put in place. You
will not need to go far before seeing an agent or a transfer media that will
allow you to send or withdraw money. This not only true to major Kenyan urban
centers but also to the rural areas where there is little or no infrastructure.
By beating its competitors through this tactic, you will find that many users
prefer this platform. No matter where you are in the country, you can easily
access your money or send family and friends some cash. It has managed to penetrate
where mainstream banks have not even though some have been in the market since
time memorial. Market wise, M-Pesa has you covered no matter where you are.
2. Offers a wide platform
If you are looking
for a platform that will perform several functions at the same time, you will definitely
want to work with M-Pesa. Different companies are working with M-Pesa to help subscribers
pay bills and also allow businesses accept payments for products and services. Individuals
can not only send and receive money but also pay utility bills, shop
conveniently without handling cash, as well as top up airtime to their mobile
phones. Nobody likes queues; hence the ability to reliably pay bills from the
comfort of your home or office is a major plus for M-Pesa subscribers.
3. It has ventured into the international market
M-Pesa Kenya has
ventured into the international market and made it possible for users to send
and receive money in different countries. It is practically looking to bring
Kenyans, even after travelling or immigrating to other countries, closer to
home. The process of completing international transfers remains fast and easy
without the need of any expertise. This functionality is achieved by partnering
with other international remittance businesses like KenyaPesa.
4. Network availability across the country
When looking at
the telecommunication service providers in Kenya, Safaricom has managed to
ensure that their mobile network coverage spreads across the entire country. This
comes in handy in case of emergencies in a country where fixed telephone
infrastructure is almost nonexistent. This has led to the increase in numbers of
people subscribing to this platform. This translates to more users for the
company’s M-Pesa service.
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| Source: Safaricom.co.ke |
The above
strategies and benefits have made M-Pesa Kenya the preferred mobile money
transfer platform in the country. Whether you are looking to send or receive
money, pay your bills, or top up your airtime from the comfort of your home or
office, this is the platform to work with. It is diverse thus adequately
covering the entire country as well as spreading its wings to other countries. Expansion
processes have not slowed down and this helps to retain M-Pesa users’ loyalty.
While countries in
the west offer streamlined online banking, Kenya offers mobile banking and
mobile money transfer called M-Pesa. M-pesa is a life changing technology that
will run on any cellular phone.
